University at Buffalo
Bachelor of Science in Business Administration, May 2004
Concentrations: Marketing, Human Resources Management
GPA: 3.3/4.0
Management GPA: 3.4/4.0

Ingram Micro Inc., Williamsville, NY
Market Development Specialist (Toshiba America, Adaptec, Tandberg Data, Seagate/Maxtor) 11/05 – Present

• Provide feedback during development of marketing programs to shape successful programs with high returns on investment
• Understand where vendor's products fit into the solution in order to capitalize on sales of complimentary products and sell complete bill of materials
• Promote vendor's initiatives and marketing messaging to resellers and Ingram Micro sales
• Provide expert technical knowledge of vendor products to support sales to resellers and leverage the technical features of products
• Act as first point of contact for vendor organization regarding Ingram Micro sales
  
  

Langie Audio Visual Systems Company, Inc., Rochester, NY
Sales Associate, 4/05 – 11/05

• Grew client database by 15% through research of Rochester hotels and conferences
  
• Assisted in development of marketing collateral including three new product brochures
  
• Revised 2006 advertising campaign in response to customer feedback
  
• Researched and developed new market opportunities in education/ government purchasing
  
• Developed marketing copy for hotel campaign targeted toward area’s top five hotels
  
  

DashingMan.com, Rochester, NY
Webmaster, 1/04 – 12/05

• Analyzed current market trends including new products and pricing for men’s shaving industry
  
• Designed and implemented written survey to understand customer preferences for strategic use in future product selection and website design
  
• Implemented online survey to gather data on customer buying habits
  
• Developed online marketing campaign utilizing search engine and web linking relationships
  
  

Pittsford Central School District, Rochester, NY
Junior Technician/ Assistant, 6/99 – 9/04

• Utilized technical expertise to complete installation of hardware and software on user workstations
  
• Communicated with end users to determine sources of issues and troubleshoot PC errors
• Completed vendor training on new products/ systems being introduced to district environment
  
  

Best Buy Retail Stores, Amherst, NY
Sales Associate, 5/01 – 11/01

• Utilized interpersonal skills to build trusting relationships and secure repeat customers
  
• Utilized communication skills to understand customer needs and provide product solutions
  
• Communicated with customers by telephone to resolve issues with recent purchases
  
• Provided customized service for up to 50 customers per shift

Students In Free Enterprise – University at Buffalo Chapter
Founder/ Secretary, 8/03 – 5/04  

• Led presentation team at regional competition to win 2 awards and special recognition
• Established SIFE Chapter in January 2004, retaining 33 members currently
  
• Developed feasibility study assessing the demand for, and capabilities of a SIFE chapter on the University at Buffalo Campus