A Superbowl ad aired in the fourth quarter that I thought was much more effective than any others that aired during the big game.  It was the Google "Parisian Love" Clip.  What you probably didnt know (and that I just found out through a quick google-search) is that the video has been on youtube for 3 months already and was never intended to be a television advertisement.  It turns out Google has put together many videos like this that show their products in use in real-life ways... this one just happens to be the one that has garnered the most positive attention since it was posted on the web months ago.  After this clip was over, I said to my friend watching with me "that was beautiful".... not just because its a wonderful story, but because it so clearly demonstrates google's value to web users everywhere.

Lately there's been a lot of advertising from Microsoft/ bing.com...  Their recent ad campaign for bing portrays web users who have "search overload".. and can never find exactly what they are looking for on the web (and that bing is simpler for finding useful information).  As an example, the ad shows people who were supposed to find out some valuable information on the internet, but then get overloaded with somewhat related but overall useless links....  the ad isn't meant to be pointed towards any one particular competitor (aol search, Google search, yahoo search and so on).. but being that Google comprises over half the searches on the internet, its safe to say Google is a major target for the ad.  To me the bing.com ads are ridiculous because they overstate the opinion that other search engines lead users to less relevant information.  The truth is that when it comes to a search engine as powerful as Google.com.. you just cant list one or two key words in your search... as you'll clearly see in the video below (parisian love google video).  Instead you'll see the person doing the search being very specific about the information they are looking for.... THAT is the secret to google.  You can be a specific as you want, and more than likely, Google has indexed some sort of website that has information about that one little thing your looking for.

Thats enough of for this rant!  Check out the Google ad below, and let me know if you agree, or disagree regarding the value of this ad, or my take on Microsoft's overstating the "search overload" problem.